Specialized films
Posted on August 29, 2006
Filed Under elsewhere
Following in the footsteps of BMW and SeaDoo, the bicycle manufacturer Specialized is using self-produced films as part of a new marketing campaign.
Frankly, neither the Roubaix escaping the police nor Dave strapping on his life-vest before taking on pirates from a motorcycle-on-water are as endearing as Clive Owen playing the driver hired to shake up Madonna before her next show. But hey… it’s still fun to see a bike outrunning a squad car.
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