best ad ever?

My friend Eric reminded me of this commercial, which aired during the 2002 Winter Olympics.

A beautiful score (by Jonathan Elias) and talented editing seamlessly link the various activities together as sport. The overall effect of the piece is that it really captures the variety and accessibility of sports, and I think this is one of the most moving ads I’ve ever seen.

Posted on June 18, 2009 
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One Response to “best ad ever?”

  1. Phil on June 18th, 2009 8:35 pm

    Quite nice, thank you.

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