documenting your (web) persona

MIT labs and Aaron Zinman created a digital installation that creates your online genome, a visual representation of how the web sees you. Part art installation, part critique, Personas | Metropath(ologies) exploits the fact that there are likely several people in the world, living or dead, who share your name. A simple search of websites, however, cannot distinguish between you and your name.

Personas is a component of the Metropath(ologies) exhibit, on display at the MIT Museum by the Sociable Media Group from the MIT Media Lab. It uses sophisticated natural language processing and the Internet to create a data portrait of one’s aggregated online identity.

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