Paperback vs. ebook

As many of you know, I am deeply interested in ways that developments in digital technology change our relationship to traditional cultural values, especially when it comes to the digital’s impact on reading, the cultural transmission of knowledge, and those mainstays of humanistic thought: books. Don’t get me wrong. I’m no cheerleader for all things digital. Sometimes, in the midst of hyperventilating digitalistas, I find my self playing the role of the skeptic. Nonetheless, it is pretty clear that there is a future for the book in digital environments.

All that is a way of introducing a curiosity I have fostered since the very first idea of publishing The Outspokin’ Cyclist: would the book be more popular as a paperback or ebook? Amazon’s Author Central gives authors unprecedented access to sales information about their books, and the geek in me anxiously set up my account in the days following the book’s release. Now that 2011 has come to a close, I have a reasonable spectrum of data to look back at.

A few caveats. Amazon’s Author Central graphs and figures report Nielsen BookScan data as well as Amazon’s own tracking.  This means that Amazon can report Amazon sales in real time but sales from bookstores only as often as those bookstores report sales. For most places, this is weekly. So, while there seems to be a pattern of weekend sales spikes, we have to interpret those spikes with a grain of salt. Another caveat is that when it comes to ebook sales, Amazon reports only Kindle sales. I don’t have a centralized method for tracking sales of epub versions.

Paperback sales
Author Central, paperback sales

Kindle sales
Author Central, Kindle sales

So, a few conclusions after looking at the graphs provided by Amazon: first, the paperback outsold the Kindle version more than 2:1 in 2011. Second, something we can see from the sales-rank graphs is that the Kindle consistently ranks higher than the paperback (difficult, if not impossible, to see in these small images. The thing to keep in mind is that each horizontal line marks a 100,000 place jump.). This is likely due to the fact that the set of books available on the Kindle is much smaller than the set of books available in print, and it is therefore easier to achieve a higher relative ranking. But the third thing I take away from these reports is that sales of the Kindle version appear to be increasing, while sales of the paperback appear to remain somewhat static (if not in slight decline). I wonder, then, which will have the longer shelf life.

 

Crescent Magazine

Thanks to Taft Matney for this note about The Outspokin’ Cyclist in the new Crescent magazine. “As South Carolina’s larger cities work to make traffic flow more friendly and attractive for bicycles, Phillip Barron’s new book offers itself as a cyclist’s encouraging companion,” begins the brief review. If you have not yet checked out Crescent, do so; it’s a great new e-zine covering news and culture from the Palmetto (and crescent) State.

The Outspokin' Cyclist featured in Crescent Magazine

 

The Outspokin’ Cyclist, Kindle edition on sale

Amazon’s knocked the price of the Kindle edition down to $5.38. I didn’t know anything about this until I saw the new price on their website. Their loss is your gain.

The Outspokin' Cyclist, Kindle editionThe Outspokin' Cyclist, Kindle edition

Let me know if you pick up a copy of The Outspokin’ Cyclist this holiday season for the cyclist in your family.

 

The Outspokin’ Cyclist featured in The Davis Enterprise

I wrote the columns for my last hometown paper. My new hometown paper has a feature on the book. Davis is the first town in the United States to achieve the designation  as a Platinum Bicycle Friendly Community (BFC) by the League of American Bicyclists, so living here now means taking advantage of a previous generation’s forward thinking. Last September, Durham achieved the Bronze level designation and, I hope, is well on its way to climbing in the ranks.

Chloe Kim interviewed me a few weeks ago, and she wrote up a nice feature on The Outspokin’ Cyclist. From the article:

“We pulled together 30 to 40 columns that ended up in the book. We chose the ones that had mass appeal,” Barron said. “I hope in some way readers will see themselves in the books. I also hope they enjoy an expression of what it means to ride a bike on a regular basis. They were designed to be short, simple, easy-to-read pieces.”

Barron began working on his column “to get away from what I’d written before.”

“I would get frustrated that my work revolved around 2,000-year-old problems,” said Barron, who studied [sic] philosophy at the University of North Carolina at Chapel Hill.

The columns were brief in comparison, and a relief from his university work.

“I was using simple, non-technical language that everyone can identify with,” Barron said.

Accessibility is a theme that runs throughout all of Barron’s columns.

Read the rest of the article on The Davis Enterprise’s website or find your copy of The Outspokin’ Cyclist online.

 

Sweet Georgia Brown reviews The Outspokin’ Cyclist

Thanks to Courtnee Felton of Sweet Georgia Brown for offering the first review of my new book, The Outspokin’ Cyclist.

 I appreciate the Zen nature of the book’s first part “Why I Ride.” The essays here convey the sentiment of taking time out for oneself and slowing down to smell the roses. Barron speaks to both the sports cyclist enjoying those rare moments of being in the zone and the commuter experiencing their city to a degree that only bicycles allow.

Read the rest of the review by the Pralene Supreme’s pilot over at her blog, and while you’re there, enjoy her other posts which always focus on both the slow bicycle lifestyle and the mix of fashion with bicycling.

Pick up your copy of The Outspokin’ Cyclist at Amazon or order it through your local bookstore.

 

The Outspokin’ Cyclist gets a mention in Dateline

dateline

The Outspokin’ Cyclist got a mention this week in the faculty and staff newsletter for the University of California, Davis.

“Back when he lived in Durham, N.C., Phillip Barron wrote a monthly bicycling column for The Herald-Sun newspaper. Now he works at UC Davis, perhaps the most bike-friendly university in the country, and has assembled his old columns into a book: The Outspokin’ Cyclist.”

Read the blurb at http://dateline.ucdavis.edu/dl_detail.php?id=13646

 

epub now available

The Outspokin’ Cyclist is now available in epub. You can buy it from Goodreads for $6.99 (same price as the Kindle version over at Amazon). The epub version will work on iPads and iPhones (through the iBooks app) as well as dedicated ereaders like the Sony Reader, Barnes and Noble Nook, Kobo, and others. But to make the best use of the Goodreads website, I need some reviews. See below? None yet, but they will show up right there when a new review pops up. Anyone?

 

The Outspokin’ Cyclist – the book

I am a cyclist.

To say as much sounds strange to me. Not because it isn’t true, but because it is true. Riding a bicycle — for transportation, for errands, for joy — is something I do without thinking a whole lot about it. Pedaling is such a part of my identity that to call it out in the utterance “I am a cyclist” is to call attention to the idea that it could be otherwise. To say “I am a cyclist” when I choose to pedal a bicycle to work, to the grocery store, and along trails in the woods is akin to saying “I am a breather” or “I am someone who eats.” Both are true, but both are also trivially true. For either to be otherwise would convey that I am no longer alive. And once, I came close to knowing what it would be like not to be a cyclist.

In March 2008, I had a mountain bike accident that left me nearly unable to ride a bicycle…

The Outspokin' Cyclist, by Phillip Barron

So begins the preface to a new book gathering some of the columns I wrote for The Herald Sun between 2004 and 2008. Along with photography and a handful of writings on cycling previously published elsewhere, The Outspokin’ Cyclist offers a glimpse of what a newspaper and a city can do (and did) to support a growing bicycling community.

In 2010, my brother asked me what I thought about compiling some of my favorite columns into a book. At the time, he was starting up a new publishing house, Avenida Books. By reducing the costs of production and expanding the reach of distribution, new digital publishing tools are revolutionizing the print industry. I have been fascinated by this democratizing effect since the Internet’s early days, experimenting with blogging here at nicomachus.net since 2003 and managing an online journal for the National Humanities Center for the final two years I worked there. So when Andrew asked me whether I wanted to learn more about book publishing first-hand, I couldn’t pass up the opportunity to see for myself what it took to contribute an edition that would inspire public discussion and private reflection, to paraphrase Avenida Books’ motto.

The book covers topics such as the role bicycles played in women’s liberation, whether mountain bikers can call themselves environmentalists, and why it matters whether Tour de France competitors use drugs. It also offers tips on how to fit cycling into your everyday life.

To order a copy of the book, follow the link below the version you want to buy.

Paperback mobi (Kindle) epub (Nook, Kobo, iPad,
iPhone, Sony Reader)

If you’re a bookstore and you would like to carry a copy, please get in touch with me at pbarronATgmailDOTcom or Avenida Books at info@avenidabooks.com.

 

From Sony Reader to Amazon Kindle

This is an update to previous posts in which I explained why, when I decided to step into the ereader market, I originally chose the Sony Reader. [original articles 1, 2] After a bad experience with both the Reader itself and Sony’s customer service, I reluctantly sold the Reader and switched to the Kindle. I also discuss ereaders’ academic strengths and shortcomings in an article titled “Ereaders in the Classroom,” in the journal Transformations; the journal is dedicating an issue to the digital classroom. But what unfolds below is a more detailed look at what happened that made me give up the Sony Reader and switch to the Amazon Kindle.

It happened again. The problem that happened before, in which notes were lost, hair was pulled, and Sony couldn’t help. So after troubleshooting a problem where the notes I had made in my ebooks would not sync properly between my computer and my Sony Reader, I turned on the ereader one day in May to find all of my books had been deleted from its storage media. With customer support, I was able to restore the books to my ereader and understand how the sync issue started. However, the books loaded back on the Reader as “new” and without all the notes, annotations, and highlighted passages. This loss of data represented the notes and comments from more than a thousand pages of text read over the previous three months.

Reader Library

What I learned from Sony’s customer support is that if you initially check the box (in the Reader Library software) to let the Reader Library keep your books and notes in sync with your Reader, then you had better keep it that way. The software works (even looks) much like iTunes in that your hard drive, the Reader, and other storage devices are listed in a column on the left. The contents (the books) appear on the right, in a list. The software behaves so much like iTunes that you might think, as I did, that if you are having trouble where syncing stalls, it seems reasonable to uncheck the option to have the Reader Library keep everything in sync and instead manage the dragging and dropping of books from hard drive to Reader yourself.

Think again.

Unchecking the sync option deleted the books from my Reader. When I told Sony that I would like a refund, my call was escalated to what I was told was the highest level of technical support. Even after the customer support rep had me reinstall the latest firmware, still he was not able to restore my notes. Sony would not issue a refund since the Reader was more than 90 days old, even though my initial instance of this particular loss-of-data problem began within days of purchasing the Reader.

That was the last straw. Without a reasonably intuitive and easy to use back up system for one’s notes and highlighted passages, I don’t see how the Sony Reader can be reliable for anyone who is reading with any purpose slightly more serious than beach reading.

Aesthetically, I still think the Sony Reader has done the ereader right. Its simple, clean, minimal design is better, in my mind, than even the new Barnes and Noble nook which, with its curved corners and one bottom button, is trying to be the iPad’s kindergartener brother. The Reader, on the other hand, is lighter and thinner without feeling like it will blow away in a breeze. It’s brushed aluminum shell looks smart, and the touch screen is as responsive as I needed it to be. And it doesn’t look like anything else out there, so it’s not trying to imitate another’s design.

I reluctantly sold the Reader through Craigslist and picked up a Kindle. The Kindle feels plasticky and cheap, and I have yet to get comfortable pushing buttons to turn pages. The thumb-dot-keyboard is awkward and feels superfluous after the touchscreen keyboard I was getting used to. But in the end, the Kindle backs up my notes wirelessly and keeps my books in sync between the Kindle, my laptop, and my iPhone. Instapaper’s automatic wireless delivery of a week’s worth of saved articles to the Kindle has saved me the extra step of using Ephemera, and the Send to Kindle Chrome extension is a big plus.

In short, Amazon has nailed the paperless, ebook, e-article ecosystem. But Amazon still could learn something from Sony’s attention to physical detail.

 

Environmental impact of e-readers and e-books

An organization called the Green Press Initiative has recently released a report summarizing the environmental impact of e-books and e-readers, comparing the growing e-book market to the traditional paper-based book market. I first came across the white-paper via Twitter, and passed it along. I admit, however, hitting the retweet button before reading through the pdf. After spending just a few minutes with the report, I wish there was a way to retract posts to Twitter.

The report is poorly written. A trained editor would not have let slide such gems as “sales of E-books are rapidly increasing, as are [sic] the number of devices capable or [sic] displaying E-books” or “At the time of [sic] this was written.” These and more are found on the first page (the first 230 words) of an image-heavy, text-light report. I don’t mean to pick on someone’s grasp of grammar, but an unpolished report raises doubts about its accuracy. Perhaps because of the distracting grammatical errors, I read the six-page report more closely than I might have otherwise. Then again, I might have read it just as closely, since the very issue taken up by the report’s authors is something I have been thinking about for the last two months. That is, I want to know the answer to the overall question raised by this report: which has a greater impact on the environment, e-books or traditional paper books?

The report claims that, when comparing the carbon footprint, fossil fuel use, mineral consumption, and water use of an e-reader’s production with the paper book market, the impact of production of one e-reader is roughly the equivalent of 40-50 traditional books. I read this to mean that, if an e-reader owner reads fewer than 50 books on her e-reader, then reading traditional paper-based books would have had a lighter impact on the environment.

How green are e-readers?

The report then goes on to discuss the complications of comparing e-books to books over the lifetime of ownership (that is, beyond production). While a book can be lent, re-sold, and otherwise passed on to a friend with no additional impact on the environment, an e-book cannot. Passing an e-book to a friend (if possible, given the state of DRM protections) involves the use of electricity. Reading a e-book requires electricity. So, unless one recharges her e-reader with a Solio or other such device, the cost of recharging an iPad, Kindle, Nook, or Sony Reader is borne by the grid.

On the fifth page of the report, the authors discuss the environmental impact of the servers and Internet infrastructure required to deliver e-books to consumers. The authors are right to point out these potentially hidden external costs of e-book ownership, but their failure to discuss the distribution methods for paper books is, in my mind, the single largest shortcoming of the report. Considering that paper books, as physical objects, require a system of transportation that — in the contemporary United States — is largely dependent on fossil fuel consuming automobiles, the delivery of books from presses to bookstores ought to be factored in to any comparison. Further, after talking with Bob Schildgen, the Sierra Club’s Mr. Green, he pointed me to a column he’d written in which he raises what is perhaps the most-often overlooked environmental cost of book readership: the fact that most people who buy books at a bookstore drive cars to the bookstore. In “Paper or Pixels?,” Schildgen says “to put things in perspective, though, neither e-readers nor books rival other energy sinks. Drive five miles to the bookstore and back, and you’ll use more energy than it takes to make a book.”

I agree with the Green Press Initiative’s conclusion that an accurate real-world comparison between books and e-books will be possible only when there is more transparency on the part of e-reader manufacturers and e-book presses and distribution platforms. Until then, the question remains: which has a greater impact on the environment, e-books or traditional paper books?

For what it’s worth, the Green Press Initiative report is here (link downloads a pdf). It’s not that long, so be sure to read it on your e-reader instead of printing it out, as I did. And here is also a link to Bob Schildgen’s impressively researched book, gathering some of his best columns, Hey Mr. Green: Sierra Magazine’s Answer Guy Tackles Your Toughest Green Living Questions.