nicomedia Newsletter #1

Clients and friends of nicomedia,

As many of you know, I started the website and digital media design company nicomedia to specialize in cultivating an internet presence for small businesses, non-profit organizations, and individuals. I work with a range of clients, from scholars and artists to doctors and lobbyists. In keeping with both my philosophy of making information as accessible as possible and with the transformative power of the Internet, this newsletter series is designed to empower you to manage your online presence as effectively as you can.


You have a new or newly refreshed website. How do you get people to look at it?

In this inaugural issue, I suggest four ways that you can attract new viewers to your website. More traffic to your site often leads to new donors for your non-profit, new customers for your store, or new clients for your business.

Search Engines

Chances are, most of the visitors to your website come from a search engine like Google, Yahoo, or Bing. Making sure that search engines know about your website and can read your website, then, is critically important to the success of your website. Designing a site so that search engines can easily access the keywords they need to connect the right people with the right website is a process called Search Engine Optimization (SEO). All websites that I design (or redesign) employ the best practices SEO design. Once the site is up and running, the primary tool we have for further leveraging useful information from the site is Google Analytics.

Google Analytics http://www.google.com/analytics/ is code, which you can embed in a website, that helps us track how the website is being used. Who links to your site? When someone lands on your site from Google, what keywords were they searching? How many people look at your site per day, per month, per year? All of these questions and more can be answered through Google Analytics. If I designed or redesigned your website, then Google Analytics is already installed. I use this to track how your site is being used and how to better optimize it. If you would like to receive a free, automatically-generated monthly report on your website’s traffic, just send me an email.

Social Networking

Social Networking can do more than keep you up-to-date with your friends. Premised on the idea that personal connections and advice matter as much as (if not more than) the vetted authority of a high Google ranking, social networking sites are the fastest growing segments of the Internet today. A recent WIRED magazine article noted that “over the past year, Facebook has… become one of the most popular online destinations. More than 200 million people—about one-fifth of all Internet users—have Facebook accounts.” LinkedIn, the most popular professional networking site claims “more than 45 million users representing 150 industries around the world.”

Because of their popularity, don’t underestimate their power to drive new traffic to your website. It is both simple and free to create accounts with Facebook and LinkedIn. As each website walks you through the process of creating your profile, be sure to add the url of your website in the appropriate place. It will be obvious.

Both Facebook and LinkedIn walk you through the process of creating your profile, but if you run into problems or have questions along the way, give me a call. I am happy to guide you through.

Once you create your profiles, be sure to add me as a Friend (Facebook) or add me to your Network (LinkedIn).

Business Directories

Ever wonder how businesses show up in Google Maps? You can make sure that your business shows up by adding yourself to Google’s Local Business Center. Visit http://www.google.com/local/add and
follow the instructions on the site to make sure that the address and contact information for your business is correct. Now you’ll show up when someone’s searching within Google Maps using a keyword related to your business.

Email Signature

Perhaps the simplest thing you can do (and you can do it right now) is make sure that your email signature has all of the contact information a future client, customer, or donor would need to contact you. If you add the url of your website to the bottom of your email signature, most email programs will automatically recognize the url as a hyperlink. And there you go, it’s that much easier for recipients of your emails to check out your website.


I hope you find something in this email useful to you. Feel free to pass this email along if you know of someone else who could use one of these tips. If you would like to sign up to receive this newsletter by email, you can do so here.



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WordCampRDU 2009 to be in Durham

North Carolina Central University will play host to WordCampRDU 2009, which as far as I know is the Triangle’s first WordCamp.*

WordCamp is a conference type of event that focuses squarely on everything WordPress. WordCampRDU is a day-long event on June 13th, 2009 in Raleigh Durham, North Carolina that focuses on beginner and advanced WordPress users with presentations and useful information. WordCampRDU will be highlighted by a much anticipated keynote speech by WordPress Founder, Matt Mullenweg.

The RDU conference is designed around a dual track, so both beginners and more advanced users are welcome. Sessions currently include WordPress 101 (an introduction to WordPress and blogging, hosted by yours truly), Search Engine Optimization, using WordPress as a content management system, as well as integrating eCommerce into your WordPress sites. WordCampRDU is coming together this year under the leadership and hard work of Danielle Baldwin.

I made the switch (from MovableType) to WordPress in October 2007 and haven’t looked back. The plug-ins, the editing pane, the overall ease of everyday use, and the power of php have convinced me that WordPress is the blogging platform for me. Whether you are already a WordPress user or  are thinking of making the switch (or even thinking about starting your first blog), WordCampRDU will be a great opportunity meet other WordPress users and find answers to some of those burning questions.

If there are any topics that you would like me to cover in the WordPress 101 session, feel free to email me or leave a comment below.

You can register for the event here. See you there.

*WordCampRDU 2008 was canceled at the last minute.

 

Time Warner Cable getting greedy

A colleague first made me aware of Time Warner Cable’s move to sneak bandwidth caps into their existing markets. Now the news seems to be exploding in the blogosphere.

I received this from FreePress.net just yesterday.

We Want More Internet, Not Less
Just as Americans are suffering economically, Time Warner Cable is trying to squeeze us even further, forcing customers to pay a steep Internet penalty for exceeding an absurdly low monthly limit. This is ridiculous. Instead of meeting growing broadband demand, Time Warner Cable is gouging Internet users.

And when I posted the issue to my Facebook profile, a free-marketeer friend had the following to say:

While we are at it, we should insist on air traffic neutrality where you pay one price to fly all you want. Or ocean neutrality where you pay one price to fish all you want. Movie neutrality where one price allows you to watch all the movies you want (I guess Netflix already does this despite not having to.)

Phillip – don’t you think that people who hog bandwidth should pay more for reducing the bandwidth available to other net surfers. Do you think it’s unfair that cell phone companies charge differently for different times of the day so as to reduce network congestion? Or that charge me by the number of pages loaded?

Of course there is the small matter of monopoly providers of broadband access. But with competition I would expect that people would pay for the bandwidth they value and reduce the tragedy of the commons that occurs when I try to watch Netflix Watch it Now movies.

Right now, since I live in an area without real competition, I’m happy to raise awareness of TWC’s doings by any means available. I’ll lobby Congress if Congress is the mechanism by which I can stop TWC from switching their pricing mechanism midstream.

Should network providers charge more from individuals or businesses who use more bandwidth? Sure. But I should also have realistic options from my Internet Service Provider about which bandwidth cap I can sign up for. Right now, Time Warner Cable offers unlimited megabytes of downloaded data, within a context of limited download speeds. And that seems reasonable.

Think of it as if the Water Department offered residences unlimited use of water, through a pipe of predetermined width. That is, you could use each month as much water as you want. More precisely, you could use as much water will fit through a residential-sized pipe per month. The difference between business-class and residential-class service would be the diameter of the pipe.

For the most part, ISPs like TWC  have determined their monthly charges in this way. They allow unlimited use of the service, piped into your home at a predetermined speed. That is, they use speed caps, not cumulative caps.

Surely I’m not suggesting that the Water Department shouldn’t charge my neighbor more than me when he waters his entire property, driveway included, every week. That’s right, I’m not suggesting that at all. Water is a precious limited resource. YouTube isn’t.

A better analogy might be cable television. For years, the model for cable television pricing has been based on the number of channels to which one wants to subscribe. Once I sign up for basic, premium, deluxe, or the super-over-the-top-all-movies package, I can watch as much TV as I want. Whether I leave a television turned on 24/7 or tune in for just the nightly Daily Show, the cable company isn’t going to charge me any more or less.

Cable TV providers have somehow avoided the “tragedy of the commons.” Never in my life has the television program I’ve been watching been “slow” because all my neighbors also have their televisions turned on.

So why isn’t TWC keeping cable Internet priced like cable TV? Because people are dropping their cable TV. TWC’s move to implement download caps is a typically monopolistic response to the growing popularity of Netflix on-demand, Roku boxes, Apple TV and other ways of streaming the TV you want to watch into your home, without signing up for TWC’s cable television service. And if they can set their bandwidth caps low enough, they’ll find a wellspring of new revenue. Business Insider reports that

…[i]n Beaumont, [TWC] had been testing caps of 40 gigabytes per month. That’s less than it sounds, especially as companies like Apple (AAPL) and Netflix (NFLX) increasingly offer hi-def movie services. (A hi-def movie can take up about 4 gigabytes.)

We think Comcast’s (CMCSA) caps are more reasonable — about 250 gigabytes per month. But Comcast is mostly trying to manage its network and weed out pirates. Time Warner Cable seems to be looking for new revenue growth areas as subscriber growth slows.

I think my friend is right on; TWC wouldn’t be able to get away with this if there were real competition. AT&T’s new service has not yet reached into my part of town, but as soon as it does, I’ll consider switching. But I’m also not going to wait (nor encourage) competition from another big business.

As for the suggestion that we ought to push for ocean neutrality while we’re at it… First, as a vegan, I probably don’t have a lot to say about this. But as far as I understand an individual’s fishing license, you can fish as much as you want with your license. If I could get away from work every day and go fishing, the state isn’t going to charge me any more than my friend who can fish only on weekends. Pricing based on volume comes into play only for commerical fishing, which just isn’t a relevant analog to home Internet service.

Like Woodward and Armstrong say about Justice William Douglas’ unabashed liberalism, I am “for individuals over government, government over big business, and the environment over all else.”  In this case, by contacting members of Congress through freepress.net, I’m OK with using the government to protect the individual and stick it to the corporation.


 

Powerbook screen problem

Anyone want to help me diagnose a computer problem?

The screen on my Apple Powerbook (15″, Aluminum) has recently started to flicker or scramble intermittently. Sometimes the flickering is preceded by patterned pixel discoloration — an odd “highlighting” of images with purple or green dots. Sometimes the flickering signals an imminent screen crash (although the computer stays up and running). All I can do when this happens is to put the laptop to sleep and put it aside for a few hours; then it may (or may not) wake up normal.

It looks like this…

Powerbook G4 screen problem from Phillip Barron on Vimeo.

.

I have feelers out in the Apple Support forum for Powerbook displays, but any other thoughts are appreciated.

 

the web, without the ads

I just learned of a Firefox Plugin that cleans up the look, feel, and experience of the web. Adblock plus blocks those annoying advertisements that show up on just about every .com website.

Check out the difference between loading the NYTimes before and after installing the ad blocker.

before and after shots below

con_ads.jpg

sin_ads.jpg

 

Google’s browser sync

Many nights, surfing (ahem, I mean, ah, researching) on-line, I want to look at a website I found earlier — maybe hours, days, or months earlier. I look through my Bookmarks and can’t find the link I know I saved. But the next day, back at the office, I find the Bookmark on my computer at work. That’s because I found the page and saved it while I was at work. I’ve done this often enough so that I now have two lists of Bookmarks. Once each list got long enough, I couldn’t remember where I’ve saved something and where I haven’t.

If you’re the kind of person who keeps a strict separation between work and home, then having separate lists of Bookmarks (in Mozilla’s Firefox) or Favorites (Internet Explorer) makes sense. But as long as you use more than one computer (say, a desktop and a laptop — or, like me, one at work, one at home and no Berlin wall between) and you want to access all of your bookmarks from either, then you’ve run into the frustration of asynchronous lists.

Some early attempts at solving this problem were web-based (see del.icio.us or mybookmarks.com for examples). Web-based solutions always seemed clunky to me – why would I want to log-in to a website to keep up with my Bookmarks?

Google browser sync solves this problem by keeping your Bookmarks synchronized across all computers on which the program is installed.

browser sync.jpgGoogle browser sync is an xpi extension for the Firefox browser. If you don’t know what an xpi extension is, think of it like a customization for your browser. Yes, you can install little tools in Firefox that allow you to customize it in certain ways. What the browser sync does is it allows you to access your bookmarks from any computer on which you have the sync installed. Pretty cool, eh?

You install it on computers you use regularly, and it keeps your bookmarks (including toolbar bookmarks, the ones that appear just under the url bar) synchronized. Be aware that it also syncs your saved passwords, saved form fields, and anything else that you’ve told Firefox to remember. The browser sync tool also remembers the pages you were looking at the last time you shut down Firefox. So with the browser sync installed, when you launch the browser, a dialogue bubble asks whether you’d like to pick up where you left off last time.

From the website — http://www.google.com/tools/firefox/browsersync/

Google Browser Sync for Firefox is an extension that continuously synchronizes your browser settings – including bookmarks, history, persistent cookies, and saved passwords – across your computers. It also allows you to restore open tabs and windows across different machines and browser sessions.

Because it synchronizes passwords, this is not something to install on a computer that is not your own. It’s not a good idea to install it on a public computer. But for any computer that you use regularly and to which you have secure access, browser sync helps keep your midnight research flowing.

N.B. — Google has entered the web-based bookmarks game as well. If browser sync is not something for you, because of its security-related concerns, then web-based solutions may be the way to go. Try Google Bookmarks, as well as del.icio.us and others.

 
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helpful Mac widget — istatpro

Since the PowerMac G3 is not the strongest platform on which to run Mac OS X Tiger, it can be sluggish. But, like any OS, there’s a lot running in the background that can be turned off if only you know it is there (and know it is unnecessary).

I installed this widget on my G3, and it’s been very helpful diagnosing what apps are memory/processor hogs. Dashboard, for instance, is a big one. All those widgets are running in the background just in case you want to bring them to the front by hitting F12. It’s ironic to use istatpro, then, since it is a Dashboard widget. But, I’ve decided to get rid of all other widgets.

istatpro.jpg
http://islayer.com/index.php?op=item&id=7
http://www.apple.com/downloads/dashboard/status/istatpro.html

I wish I had know about this widget when I was using a Mac Mini (at work). I would have liked to know which apps were bogging that thing down. With a few tweaks, I’ve got this 350Mhz G3 running faster than that 1.8Ghz Mac Mini ever did.

 
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RealPlayer, without the ads

I don’t know about you, but I’m offended by the number of ways companies try to get me to buy something. Years ago, I sat next to a young advertising designer from the Netherlands on a flight aimed at Amsterdam. She saw that I was reading Heidegger’s Being and Time, and for just about the entire overnight flight, we argued about the morality of manipulation. Full of Nietzchean references (and in her mind therefore Heideggerian as well), she talked about how the thrill of her job came from thinking of new ways to manipulate people into caring about consumer products they would not otherwise. If it weren’t for the wine, I would have puked.

The web is just the latest way for sellers to bombard us with offers to buy things we don’t need. I get sick of pop-ups offering me downloads of the latest Britney Spears or 50 Cent video.

So when someone told me there was an ad-free version of RealPlayer, I was curious. The short story is that the BBC is an ad-free media outlet. Because Real Networks wanted to continue working with the BBC to distribute streaming content, Real had to offer an advertisement-free version of their free RealPlayer.

You can get it here.

 
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Pandora — for new music

I was talking with my mom last night about listening to music over the web, and I was telling her that I use a couple of websites to find new music. I don’t listen to the radio anymore (they just play such crap, pop stuff), so it can be hard to find new music, discover new bands, yada-yada. I get tired of listening to the same stuff, so I like to hear some new tunes every now and then.

I really like this website (Pandora) for finding new tunes. You enter the name of a band or song you like, and it plays either that song or something by that band first. Then it plays songs that the website’s database thinks are similar. You can give a thumbs-up or thumbs-down to each song, and it gradually (in theory) gets a sense of what you like. It’s all couched in terms of building your own music station.

For example, I put in Miles Davis. It first played “All Blues,” from Kind of Blue. Score one for Pandora; that’s one of my favorites by the jazz giant. From there, it played “Grinning” by Hilmar Jensson — someone I’ve never heard of. I asked Pandora why it chose this song, and it replied “Based on what you’ve told us so far, we’re playing this track because it features trumpet head, unique instrumentation, and many other similarities identified in the music genome project.”

It’s free; if you register (also for free) you can record your preferences, and they will be stored and waiting for you when you come back to the site. It’s all streaming, so you have to be online to listen. You can’t download the songs directly, though there is usually a link to purchase the song through iTunes or the whole album containing that song through Amazon.

http://www.pandora.com/

Anyone know of other sites like this or have other ways to find new music?

 

free iPod?

Getting a free iPod sound too good to be true?

Wired Magazine recently conducted a study of the FreeiPods.com program and concluded that it’s more or less legit. You have to jump through some hoops and sign up for at least one fee-based service, but anything you sign up for:

1) you can cancel with no strings attached before you’re charged more than $0.99,

and 2) this company is certified by TRUSTe not to sell or share your personal information.

So, if you’re willing to jump through some hoops, it sounds like you might actually be able to get a free iPod. Anyone tried this yet?

 
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